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Dada a situação pandémica, a empresa vai criar eventos mais personalizados e imersivos, suspende assim, a presença em feiras comerciais.
A Konica Minolta reajustou a estratégia para manter a proximidade com os atuais e potenciais clientes, considerando a atual pandemia mundial. A empresa está a apostar em iniciativas personalizadas one-to-one com o cliente, alterando entre o digital e o físico, de forma a realizar demonstrações virtuais das soluções.
Com a definição deste caminho, a Konica Minolta suspende a participação em eventos de grande dimensão, nomeadamente na Drupa 2021, com o objetivo de salvaguardar a saúde dos seus clientes, parceiros e colaboradores.
Para Pedro Monteiro, Deputy Managing Director da Konica Minolta, “A atual conjuntura levou-nos a repensar a forma como estamos junto dos nossos clientes e damos a conhecer os nossos produtos. A estratégia que adotámos permite-nos criar novos formatos e experiências híbridas que asseguram infinitas possibilidades de interação com o cliente, com uma maior ou menor integração entre o virtual e o presencial, em função dos nossos objetivos e da evolução da situação epidemiológica.”
Já exemplo desta estratégia são os Virtual Customer Workshops, eventos digitais dedicados ao embelezamento na impressão industrial e profissional, e que a Konica Minolta faz combinar com demonstrações presenciais personalizadas. Outras novidades estão a ser preparadas e serão conhecidas em breve.
O responsável da Konica Minolta conclui que: “há ainda uma grande imprevisibilidade e não seria prudente mantermos a nossa presença física em exposições internacionais como a Drupa. A salvaguarda da saúde e a segurança dos nossos colaboradores, parceiros e clientes são prioridades para a Konica Minolta e, como tal, dispomos de outros recursos e canais, que conseguimos impulsionar pelo poder da nossa tecnologia e especialização, e são igualmente eficientes para darmos continuidade ao negócio.”
Boilerplate
About Konica Minolta Business Solutions Europe
Konica Minolta’s journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now.
Konica Minolta Business Solutions Europe GmbH, based in Langenhagen, Germany, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its unique expertise in imaging, data processing and data-based decision making, Konica Minolta creates relevant solutions for its customers - small and medium-sized businesses, large enterprises and public sector - and solves issues faced by society.
As a digital workplace solution provider, Konica Minolta helps its clients to identify and unlock the potential digitalisation holds and reach the next level in the digital maturity of their organisation by rethinking the workplace. In support of an ‘Intelligent connected workplace’, Konica Minolta offers cloud, IT, managed print and video solution services for remote working, collaboration, workflow management and automation and security. The company’s success in driving transformation is also confirmed by IDC, since the ‘IDC MarketScape: Worldwide Print Transformation 2020 Vendor Assessment’ stated that Konica Minolta is ‘recognised globally as a leader in print transformation’. Konica Minolta has been a Microsoft Global Managed Partner since 2021.
Konica Minolta's Igniting Print Possibilities offering helps printers, converters and brand owners maximise workflow automation to increase efficiency. The company delivers consultancy in all communication matters as well as top-of-the-line production, packaging as well as label printers. Its finishing devices create print products that stand out and create added value. Konica Minolta has established itself as the production printing market leader for more than a decade in Europe (InfoSource).
For an increasing number of organisations, success today is more than the narrow definition of financial prosperity – it also includes protecting the environment and having a positive impact on their workforce as well as the societies they are embedded in. With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals.
The company has been repeatedly recognised for its rich history of social contribution as well as for working towards achieving the SDGs throughout its business and supply chain. Konica Minolta is listed among “2022 Global 100 Most Sustainable Corporations in the World” and received the highest level in EcoVadis Sustainability Ratings.
For its innovative service approach that complements their devices perfectly, Konica Minolta was awarded the prestigious ‘Buyers Lab PaceSetter Award for Serviceability and Support 2020/2021’ from Keypoint Intelligence.
Konica Minolta Business Solutions Europe is represented by subsidiaries and distributors in more than 80 countries in Europe, Central Asia, the Middle East and Africa. With approximately 8,700 employees (as of April 2022), Konica Minolta Europe earned net sales of over EUR 1.9 billion in financial year 2021/2022.
Worldwide, the company has over 39,000 employees and is operating in over 150 countries.
For more information, please visit https://www.konicaminolta.eu/eu-en/news and follow Konica Minolta on Facebook and YouTube.
Terms and product names may be trademarks or registered trademarks of their respective holders and are hereby acknowledged.
| 8. jun 2020
| 26. ago 2020
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